In designing an Event, just as in designing a Marketing Campaign or a Social Media Strategy, delivering relevant content and in a creative yet user-friendly way is the key to success. By working with you to establish what you want to communicate, and then examining what it is your audience wants... needs to know, we can tailor a communications program or a live event to deliver the message directly into the hearts of your audience. Too many meetings subject their audiences to "Death by PowerPoint", to ineffective projection, or to technology that betrays the presenter
Audiences attend meetings with expectations that they will learn, be inspired, and that they will see the best that your company has to offer. Too many meetings disappoint. Our goal is to make every minute of every event creative, unique and relevant, to let the audience know that we did it for them, and to ask for their feedback in how we can make the next event even better. This gets you the best possible value, and takes the audience one step closer to loving your brand.
Make search the focal point and acid test. If you take the key words that describe your brand expertise you should be on the first page of organic search results for each search term. This is true not only of your website but of all of your Facebook posts and every tweet you do. Include "Hash Tags" in your tweets, and watch the key discussions about all of your keywords. Structured and consistent communications are far more effective than large and occasional bursts of content. We can help you develop search optimization practices that will multiply your search impressions exponentially. Just as realtors always chime out the "location, location, location" litany because it is true. If the customer can't find you, your business suffers. We will get you at the top of every search even remotely linked to what you do... Indeed, we are often so successful that it would become difficult to do a search and have you not appear at the top of the results.
Want 4 billion new potential customers? Having an online commerce presence is much easier than you would think. We have built several ecommerce solutions for our customers, and we maintain them for them on an on-going basis. We use an open source ecommerce engine that is secure, reliable, flexible, and that has hundreds of contributing developers who sell commercial add-ons to make your store do absolutely anything you want it to... Want to have an affiliate sales program? Sell your consulting time and have the system automatically maintain your calendar for your availability? You can sell real, virtual or subscription products, track sales, even institute a customer loyalty rewards program. The platform is powerful enough to even be able to handle the distribution of company-specific documents, maintaining version control and strict security. Let us help you build a solution, set up a merchant account and put your products online.
Leave no doubt. Regardless of what your expectations are, it is much harder to meet or exceed them if they are not clearly defined. We'll help you set straightforward goals that fit your needs, your budget and your timeframe.
Doing a fantastic job on something two days after it is due is not really doing such a fantastic job. We have clear standards for success in the event business; we develop detailed plans for the execution of an event, and we adhere to them religiously throughout the production process. We define all of our anticipated challenges and deals with them as far in advance as possible. We try to develop the communications goals for an event first, and have those goals define all on-site execution. We guage audience needs and put them at the forefront of our planning process. We develop realistic budgets for a project, weighing the need for an event to run perfectly against the costs related to every desired component. We work with the best suppliers available, and help them to do their best for us. We hire the best on-site team possible... we are the best because we consistently work with the best. We develop our production schedule to include rehearsal time, and we never compromise the presenter experience. As much as possible, we encourage peer review during the rehearsal process, to help keep the event on message. We involve your audiences as much as possible before during and after the meeting, getting their input on what they expect, how we did, and what they want in the future from every event. We always to a post event review with all of the stakeholders in our event to review what was done, and how effective it was. We share the audience's input with each of our presenters, and provide them with a video of their presentation for them to review.